John Fichera - Digital Marketing & Creative Expert

Current Experience

Camden National Bank

April 2019 – Present

Execute engaging, data-driven email campaigns and automated journeys with the goal of deepening customer relationships and reaching prospects to convert them into lifelong customers.
Develop digital content strategy and align with strategic priorities, ensuring accuracy, quality and brand consistency.
Research segmentation and automation opportunities, as well as new strategies for pulling accurate customer data.
Conduct routine website evaluations as needed to keep content fresh, including mocking up new UX ideas/concepts into visual designs.
Perform all requested content updates to marketing websites.
Measure, monitor and report on email and website performance metrics, highlighting successes, trends and opportunities.
Manage digital vendor relationships, ensuring site uptime, timely delivery of projects and updates, and compliance.
Develop digital creative for campaigns, including prospect emails, digital ads, landing page creation, and tracking for conversions.

Vermont Law School

January 2017 – April 2019

Develop landing pages for ad campaigns, marketing emails for prospective students, and web pages for public site.
Lead admissions email campaigns, email template building, copywriting, scheduling, automation, and segmentation.
Train and moderate users on content management system. Act as point of contact for all web requests from faculty, students and staff, and manage communications with school's Drupal developers.
Update website with best SEO practices and troubleshoot issues such as 4xx's and meta tag errors.
Optimize Google AdWords campaigns for most efficient spending, maintaining negative keyword list and bid adjustments.

Emmanuel College

November 2014 – January 2017

Collaborate with a range of Emmanuel College stakeholders to create content and coordinate marketing and communications campaigns for various programs.
Build and test weekly email campaigns for a variety of internal clients including Admissions, Development and Alumni Relations.
Add new content to the website and make edits to ensure that the website remains up-to-date and on strategy.
Film and edit short videos and other multimedia content in support of College programs, events, and priorities.
Ensure marketing and communications strategies are effective in the delivery of the Emmanuel brand and messaging.

MITX

October 2013 – July 2014

Design collateral for MITX, BIMA, and FutureM events, including on-site handouts, PowerPoint presentations, banners, and signs.
Design online content for MITX, BIMA, and FutureM brands, covering items such as web banners, email graphics, event and company logos.
Control online content using an array of content management systems as well as CRMs and scheduling assistants.
Work with developers to address and solve web functionality issues.
Create and design email layouts and contribute to weekly newsletter editing.

Continental Resources

January 2013 – October 2013